Client

SavvyLadies

Savvy Ladies is a non-profit organization dedicated to empowering women through financial education.

Role

DIGITAL CREATIVE DIRECTOR

Project

BRANDING, GRAPHIC DESIGN, LOGO DESIGN, WEB DESIGN

This project consists of creating a consistent and uniform branding system for Savvy Ladies.

Tools

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Spark, Canva, WordPress

Branding

Design System

Logo Design

The previous logo used by Savvy Ladies did not represent the brand or their goal of providing financial literacy to women.

Branded Illustrations

I created a set of branded illustrations to represent the different types of Savvy Ladies Women.

Using the women, I created a graphic to represent the Savvy Ladies financial helpline for use in banner images on the web and digital advertisements.